WHAT WE DO

PROVEN TRACK RECORD IN INTEGRATED
MARKETING COMMUNICATION


Cow Inspiration Group offers a solution covers overall process of integrated marketing communication decision.
Our process and concepts are all evidence-based and will work for any business, any product and any service.








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PUBLIC RELATIONS
DIGITAL MARKETING
SALES PROMOTION
EXPERIENTIAL MARKETING
RELATIONSHIP MARKEING
INNOVATION
CONTENT CREATION
DESIGN & DEVELOPMENT

BTL STANDS FOR BEYOND THE LINE

Nowadays, Consumers want to participate and how consumers expect to interact with brands
has changed from below the line to beyond the line

PARTICIPATION PLATFORM;
4 MAIN FACTORS

Via Brands & Consumers acting together






:: CONNECT ::



Participation CONNECT Content, activities & experiences produced by the brand that deepen connection
to the platform and encourage consumer involvement
:: CONVERSE ::



Branded conversations, commentary & buzz between consumers
which are inspired or stimulated by the platform
:: CREATE ::



CREATE Contents, activities & experiences produced & shared
by consumers which are inspired or stimulated by the platform
:: AMPLIFY ::



Mass communication activities in paid media channels created to build awareness & to invite consumers
participation at scale –a call-to-action for participation CONNECT Content